“I have been working for more than 20 years in the fashion industry, as an agent, distributor, and retail owner. The last ten years primarily with Italian specialists, and market leaders.”
“When a group of smart, experienced people, invented this solution, that clearly solves various issues within the fashion industry I was immediately hooked. At the same time, being able to help optimise the industry and do something good for mother earth drew me further towards Impulso.”
“In my early days in the fashion industry, brands offered 2-2.5x margins and were primarily producing. Today the demands from retailers have put pressure on brands to increase margins, knowing that the sell-through is not following the increased orders from the suppliers. The seasons have become shorter with more overstock to follow.”
“Brands and retailers are not frequently communicating and sharing useful knowledge. Very often we see retailers acting out of soft values and gut feelings instead of hard data. If there were a better collaboration between the parties and we would get a more healthy and business-oriented industry.“
“The use of data that both parties have could be a really efficient way to increase earnings and create a win-win situation for involved suppliers and retailers. In that way, we could also avoid a huge part of the overproduction within the industry.”
Erik Sedin and Megha Prakash are part of the Impulso editorial team.
Impulso is a software-as-a-service that helps suppliers with payment solutions and real-time inventory management.
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The Impulso platform offers real time data sharing between brands and retailers.